According the a new Wall Street Journal Report is is The Ohio State University. Here is a snippet of what they had to say….
Even before the national-title game kicked off Monday night, Ohio State was already the champion of college football in one aspect: at the bank.
The Ohio State program is now worth more than $1.1 billion, the largest figure in the nation, according to an annual study. The Buckeyes have dethroned Texas, which had held the top spot for three straight years in the annual valuation by Ryan Brewer, an assistant professor of finance at Indiana University-Purdue University Columbus.
You can read the entire rankings here….
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